VISION – AUSTRALIA’S top footwear brand is set to release a new range of footwear featuring a new design that combines the performance and comfort of an Australian super-shoe with the comfort of a Japanese super-suit.
The Vision collection includes vionic, skate and water resistant footwear that have been created by footwear designers to help athletes cope with the unique demands of running, walking and cycling.
In a press release, Vision founder Peter Smith said the new shoes would be available in November, with a range of prices ranging from $399.99 for a pair of vionic shoes, to $599.99 to slip on shoes.
Mr Smith said Vision was “working with footwear manufacturers and retailers to develop the new footwear that will help them deliver better performance and more comfortable performance to athletes.”
He said the brand was also looking to expand the range with a further range of violets and shoes to be released in the coming months.
“Visions products are designed for comfort, flexibility and durability and we’re thrilled to be working with shoe and sportswear manufacturers to bring this range to market,” Mr Smith said.
“The Vision range is designed to offer athletes, trainers, coaches and coaches at all levels the flexibility to use our vionic products in the most effective way to help them perform at their best.”
He also confirmed Vision had started work on a new pair of Violets for use in sport.
“We’re really excited to be launching this new collection of viobares to athletes across all sports, so we’re hoping to have some more news in the next couple of weeks,” he said.AUSTRALIANS SUPPER, FOOTBALLERS FOOTY, FOLLOWS: VISION CEO Peter Smith and CEO of Vision Australia Peter Smith at the launch of Vision’s vionic footwear.
Source: Vision Media/The Vision Company/AP Images The Vision team also said the shoes would feature a new shape that was designed to be easier to wear for athletes.
Mr Vinson said it was “a very interesting and challenging” opportunity for the company.
“It’s going to be a challenging process, because we’re looking at the performance of these shoes, and the performance we’ve been getting out of the technology that has been developed to help people run faster, walk faster, and be more comfortable on the bike,” he told The Australian Financial Review.
“But at the same time, we’re also looking at a whole bunch of other things that have to do with the athlete.”
In terms of technology and the technology itself, the technology has to be able to be adapted and tweaked to fit into a range that works for the athlete.
“Mr Vigossi said the technology used to design the shoes and to ensure the soles were comfortable for runners was developed in partnership with the Australian National University and the University of Sydney.
He said he believed the technology would allow people to wear the shoes “in their most comfortable position”.
The Vision collaboration with Adidas was the first time Vision had partnered with a shoe company.
The company is also developing a range for women, and will be launching a range with Nike this year.”
This is really important because it’s something that’s really important for women,” Mr Vinson told The Age.”
Women need to understand how to walk in a more natural way.
So it’s really critical that they understand how this works.
“For athletes it’s the first step in a progression from shoe design to footwear technology.”
The shoes will be available for sale at select retail outlets across the country in November.
The team is also looking for additional partners to partner with to deliver the range.
Mr Gagliarducci said the company was “delighted to be partnering with such a well-respected brand like Vision”.
“We are proud of the way they are making their products, they are a leader in the super-soft, super-durable shoe industry and they are committed to the development of more innovation,” he added.
“As Vision continues to grow, we look forward to working with them in the future.”
The Vision shoes will have a range price of $299.99.